You can say you’re the greatest construction company or real estate agent in your town, but Google really wants to know what other people think about you in order to properly rank you as a trusted source in search results....

A 404 “Page Not Found” error is not only a bad experience for your customers, but also for your search results. If someone does a search for your products or services and gets a 404, you may lose that customer....

After you’ve spent time developing great content and optimizing it for the search engines, you want to let the search engines know about it as quickly as possible. In today’s Whiteboard Wednesday, Matt Morgan talks about several steps you can...

Desktop versions look great on giant screens, but nowadays everyone is using mobile devices. Mobile usage has surpassed desktop usage. It’s really important, then, that your website caters to mobile users if you want to engage with them and convert...

Find out how a company’s information is distributed across online business directories, like Google, Bing, Yahoo!, Yelp, etc., and why that is important. If you are a company and you offer a service in a particular location, people are going...

Learn some simple tips on formatting page titles, meta descriptions, and domain URLs for the best results online. In this episode, SEO expert Matt Morgan of Optimize Worldwide answers questions like: What should a page title include? How long should...

Digital advertising with remarketing can increase your ad response rate by 10 times! “In today’s age… the value of phone books, radio, TV, and print…is going down,” says Matt Morgan of Optimize Worldwide. “People are living on their cell phones,...