The effectiveness of Google AdWords has steadily overtaken search engine optimization (SEO) in recent years. Businesses have embraced pay-per-click (PPC) ads in their attempts to promote their products and services while staying within their budgets. Less-than-trendy SEO plans can take…
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The first telephone book was published in February 1878 and listed 50 New Haven, Connecticut businesses, offices, and individuals. Fortunately, that was just the beginning of the many innovations that would continually make it that much easier for potential customers…
Read moreHave you ever found yourself navigating a crowded website with poorly chosen colors or hard-to-read text? More than likely, you didn’t spend much time visiting that website and it’s even less likely that you contacted the business with which it…
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Are you ready to expand the reach of your website on the world’s largest platforms? Having a company website is only the beginning of your attempts at reaching potential customers. In just five easy steps, website promotion through digital advertising…
Read moreMany service companies are surrounded by competition at every turn. Even the smallest of towns will often have more than one heating and air provider or real estate agent offering their services to the local area. This competition has only…
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