In 2011, only 59 percent of consumers were going online to find local businesses. After eight years and 38 percent more users, a reported 97 percent of potential customers use the internet to find the products and services they need.…
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These days, 60 percent of those searching for nearby businesses do so by way of the Google Maps app on their smartphones. As Google races to keep up with the ever-changing world of city layouts, roads, and operational companies, businesses…
Read moreThe effectiveness of Google AdWords has steadily overtaken search engine optimization (SEO) in recent years. Businesses have embraced pay-per-click (PPC) ads in their attempts to promote their products and services while staying within their budgets. Less-than-trendy SEO plans can take…
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The first telephone book was published in February 1878 and listed 50 New Haven, Connecticut businesses, offices, and individuals. Fortunately, that was just the beginning of the many innovations that would continually make it that much easier for potential customers…
Read moreHave you ever found yourself navigating a crowded website with poorly chosen colors or hard-to-read text? More than likely, you didn’t spend much time visiting that website and it’s even less likely that you contacted the business with which it…
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