You've been diligently updating your website and made sure it's responsive, but you still aren't generating enough traffic to boost your company's ROI. Not only is this frustrating, but it can also seriously impact your bottom line. Marketing has changed…
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In 2011, only 59 percent of consumers were going online to find local businesses. After eight years and 38 percent more users, a reported 97 percent of potential customers use the internet to find the products and services they need.…
Read moreThese days, 60 percent of those searching for nearby businesses do so by way of the Google Maps app on their smartphones. As Google races to keep up with the ever-changing world of city layouts, roads, and operational companies, businesses…
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The effectiveness of Google AdWords has steadily overtaken search engine optimization (SEO) in recent years. Businesses have embraced pay-per-click (PPC) ads in their attempts to promote their products and services while staying within their budgets. Less-than-trendy SEO plans can take…
Read moreThe first telephone book was published in February 1878 and listed 50 New Haven, Connecticut businesses, offices, and individuals. Fortunately, that was just the beginning of the many innovations that would continually make it that much easier for potential customers…
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