So you’ve decided to create a website or revamp the one you’ve already got? It’s important to choose the right kind of publishing platform—one that will create an aesthetic appeal, make it easy for you to add updates, and be robust enough to handle the features you need. Before you conclude that it’s impossible to find a platform that can facilitate your needs, take a look at the WordPress platform.
WordPress is used by some well-known brands.
Yes, millions of small business owners and bloggers use WordPress. It began as a blogging software, but once it transitioned into a website platform, some well-known brands took note of its ease of use and adopted it for their own websites. CNN, Time, NBC Sports, UPS, TED, and Dow Jones use WordPress for their website platform. If big-name brands trust it to handle their content, so can you.
WordPress is very customizable.
You can choose from hundreds of stunning website templates or, if you’re more savvy with programming, you can custom-design your own website with HTML or CSS. Templates can also be customized. Layouts, colors, and the like can be changed at will. Even better, WordPress has thousands of plugins (over 46,000) that can add features or solve problems with a few clicks.
WordPress has search engine ranking features built in.
SEO (or search engine optimization) is the process of optimizing a web page for higher ranking on web search results. When a page ranks higher, it’s going to gain more clicks. While SEO is a complex process, WordPress at least has basic SEO features built into its software, which is more than can be said for some other website platforms. Consider the fact also that Google’s SEO expert, Matt Cutts, calls WordPress “a fantastic piece of software.”
WordPress is mobile responsive.
In this age of smartphones and tablets, it’s imperative that your website is capable of adapting to different screen sizes. Even Google has started including mobile responsiveness as a criterion for ranking higher on search engines. With WordPress, you don’t have to worry about developing a separate website for smaller devices. It’s already got you covered!
WordPress is blog-friendly.
Remember that WordPress began as a blogging platform? The beauty of WordPress is that it addresses both a website’s need for static pages that describe the vision and mission and for blog posts that keep the web traffic flowing. An active blog is an important way for a business to stay in front of customers and to build a social following. Not only that, but it boosts the traffic on a website, which ranks the website higher on search results. A website with a blog is more competitive.
WordPress is the platform used by almost 25 percent of websites on the web! Maybe it’s time you considered using it for your website too.
About the Author
Marlene Slabaugh is the resident business copywriter for Optimize Worldwide. She writes for Optimize and for a number of Optimize’s clients. As a result, she knows a little bit about everything, and her encyclopedic knowledge is growing by the day. She manages to do it all in a mostly uncaffeinated state (except for an occasional cup of tea).
