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Optimizing Your WordPress Website For Search Engine Rankings

The percentage of WordPress users around the world is steadily climbing every day. It is cost-effective, straightforward to set up, fully customizable and has many security features to keep your content protected from hackers and malware. All of these factors are great, but there is one especially significant element that every WordPress website design should consider, and that is search engine friendliness. A website’s search engine ranking is important to its success in the online world. In this day and age, if the Internet doesn’t realize that you exist how are consumers going to find you? Many content management systems will claim SEO friendliness, but WordPress seems to win this category hands down. Here are some ways WordPress website design can be constructed to optimize your SEO search results.

Clean Codes

Clean coding is important in making sure that your website is easy to scan for inclusion in the search index. Clean codes means that your web pages will have an orderly appearance and can help to increase the loading speed of the pages on your site, making for a better customer experience and search engine sweep.


WordPress allows users to customize the permalinks attached to each page and blog post that is included on their site. This tactic creates a url that is specific to the topic at hand and can contain keywords for search engines to find.

Titles and Meta Tags

The titles of each page on your website are vital for search engines to locate during a scan and should be unique to every web page. It’s also valuable for titles to match search terms people actually use by adding keywords. Meta description tags help to relay what a web page is about with a fragment of content found directly underneath the title tag.


WordPress website design has made it very simple to add, edit and maintain content on a site. This gives users the opportunity to build several pages, upload images and create categories that are all rich in keyword content.


Sitemaps, Google Analytics, Google Webmaster Tools and pinging are all great tools for ensuring your website is set up for search engine friendliness.

Unless you’re an experienced web developer, this may all sound like a foreign language. Having an expert build your WordPress website design to follow these guidelines is the best chance you’ll have at making certain your online presence is optimized to its fullest potential for SEO purposes.