It’s not enough to just be online anymore. Our society is visually-oriented, which calls for something more than text on a screen. A web surfer spends an average of 5.33 times more time on a web page with a video than on one with just text. Why? Because a video creates a personal impact on the viewer. It appeals to both visual and auditory learning styles and introduces viewers to the personality, faces, and voices of your business.
The Facts
Besides the fact that video clips are engaging, there are a few other important stats you need to know:
- If your website is optimized, it is 53 times more likely to appear on the first page of Google if it also has video.
- Video has a 1,200 percent higher share rate on social media than text and images combined.
- Websites with video receive 41 percent more traffic.
- Landing pages with video increase conversions by 80 percent or even more.
- Businesses that use video grow 49 percent faster than businesses without video.
- Video generates a 157 percent increase in search engine traffic.
Kinds of Videos
Now that you’re convinced that you need video on your website, you can explore the kinds of videos you can create. There are smartphone video clips. And then there are Hollywood movies. Both can be effective in their own sphere, but generally, a business is not going to have the budget of a movie production company.
If your budget is limited, consider using the equipment you have, but make sure you end up with quality. That’s because of another statistic you need to be aware of—if your business produces a poor-quality video, 62 percent of your potential customers are likely to develop a negative perception of your business. Ouch.
There’s a third type of video that marketers have been using frequently. It’s animated video. With animated video, you can skip the headaches of staging, lighting, costuming, and sound, and create a video production that communicates your message seamlessly and dynamically.
Videos Tell Stories
Put your inner storyteller to work and tell your customers about an upcoming event, a new staff member, or your latest, greatest product. Or interview a customer who is extremely happy with your service or product and wants a little online fame. It doesn’t need to be elaborate, but it does need to be engaging.
The ideal length for a marketing video is two to three minutes. One minute is generally too short. And after three minutes, the audience’s attention span starts to wane. Get it said.
Video production for your Redding business doesn’t need to be complicated, but it does need to be done if you want to stay on top of the market and grow your business faster. If it’s too much for you to accomplish on your own, you can always call on a team like Optimize for help.
About the Author
Marlene Slabaugh is the business copywriter for Optimize Worldwide, an online marketing company based in northern California. Marlene writes on a wide range of business topics, including—but not limited to—marketing, technology, and industry-specific tips. When she’s not writing, Marlene loves a good full-length movie or an entertaining video clip on social media (but she draws the line on cat videos).
