In the digital age we live in today, businesses not taking advantage of social media or online marketing platforms are playing from behind. It’s essentially a must. In competitive areas such as the bay area, it’s to the point where you simply can’t start a business without having an online marketing method ready to implement. However, this is where an important question comes into play. Which online marketing method is the best to run your business? Going beyond that, which one will allow you to get the most out of your marketing budget? Well, by most accounts, the answer to those questions is Google Ads. So, if you’re looking to promote your business successfully in the bay area, let’s look into four of many benefits to doing so with Google Ads.
#1: Faster Results
Besides giving businesses the ability to advertise on the farthest reaching search engine in the world, one benefit to using Google Ads is that it gives you results almost immediately. As soon as your ads are approved by Google, they are up and running on the search engine. You can imagine how hassle-free this process is. On top of that, these fast results also give you a chance to understand your market faster and make adjustments accordingly. The upside to this is that it speeds up the time it takes for you to find your advertising “sweet spot” and get the most bang for your buck.
#2: Flexibility With Budgets
Having touched upon the question earlier, sometimes what holds businesses back from advertising is their budget. It’s one of the reasons why bigger companies with deep pockets dominated with traditional marketing methods such as billboard placements. However, you might be glad to know that Google Ads allows you to start a campaign with as little as $5 a day. Depending on click costs and the niche your business is in, this flexibility allows for a huge return on ad spend.
#3: Diverse Ad Type Options
One of the few downsides to Google Ads is that it is a bit saturated. However, that’s mostly the case because casual advertisers only stick to using generic text ads that Google helps you set up. This isn’t the case for you. Understand that Google Ads gives you the option to choose from a variety of helpful ad types. This includes shopping ads, video ads, dynamic insertion ads, and even app ads if they are useful to your business. Google is even encouraging advertisers to mix up their ad types as they see how beneficial it is to capturing more people online.
#4: Access To Platform Testing Tools
As a business owner, wouldn’t you want to know how your market searches for your business and through what means? Of course. Having access to that knowledge would give you the ability to advertise more accurately and thus, increase your chances of converting those potential clients into sales. Well, the good news is that Google does allow you to do this with its platform testing tools like the keyword planner and forecast tool. These tools give you insights on what exactly people are searching for and how you can make adjustments to reach those people efficiently given your budget.
