Benefits of Using Google Local Service “Guarantee” Ads
Local Services Ads helps you gain new local jobs by serving well-placed ads when potential customers search for your services. A Google Local Service ad is an advertisement placed by and advertising agency that appears in search results for local businesses that have shown they provide their customers with a great experience. Google will also remove any ads they consider to be malicious or deceptive. Google Local Service ads will appear in search results for businesses that have met specific criteria, e.g., have 5-star reviews. The Google Guarantee helps you build a strong reputation online, giving potential customers peace of mind that you have been vetted and approved by Google. Here we will discuss the benefits of using Google Local service guarantees to get more phone calls.
1. They Are Easy to Find and Use
Google has made it extremely easy for ad agencies to place advertisements on local search results pages with the option of using their “Guarantee” service. Let us know where you’re located and what services you offer. That way, we’ll show your ads to the right local customers. We help verify your business by letting Google run a license and insurance check, and earn a Google badge of trust to put on your ad that read “Google Guaranteed” or “Google Screened” with a green checkmark that makes your ad really stand out. The best part is that the Google Local Services ads appear at the very top of the search results pages…even above the regular Google pay-per-click ads.
2. Increase in Website Traffic
Attract higher quality leads by getting your business to show up at the most relevant times. Small businesses often struggle to get people’s attention. They are usually not well-known, and when customers find them, they often don’t feel it’s worth calling because they’re unsure if the business is open or if they have any staff to speak with. When you place a Google Local Service Guarantee ad on your business’ website, customers will be able to see it when they search for local businesses on Google. Web traffic will increase as customers can see what the business is like before they call. This will increase your chances of getting a call.
3. Increase in Conversions
Using Google Local Service Guarantees ads will increase your chances of converting customers into new customers because they will see your business as an established business. The ad will show you have been in business for a long time and are well-known for providing excellent service to all of your customers. Customers won’t be tricked into calling a random number or website. They can trust that they will receive excellent customer service. Once your Local Services ad is live, your business will show up with a call or message button so customers are only a tap away.
4. Improve Brand Awareness
Customers can see your company’s name and logo when they search for you online. This will increase your brand awareness and help customers know who you are. Your brand is an integral part of your business, and you want to ensure it’s well-known.
5. Build Customer Loyalty
5. Build Customer LoyaltyCustomers can see what your business is about before they call. This will help them build trust for your business and make them more likely to contact you. Once customers have placed a service or product order with your company, you want them to be loyal customers. When they see that you provide excellent customer service, they are more likely to become loyal customers and return in the future.
Google Local Service Guarantees ads are a great way to increase phone calls to your business. The digitization of business has changed how customers search for businesses. If customers know what your business is about, they are more likely to call to place a service or product order. By implementing Local Service Guarantees ads, you can take your business to the next level and increase your profits.
Become a Google Screened or Google Guaranteed provider and earn a badge for your business based on your industry. A Google badge gives you extra credibility and gives customers more confidence to book your services.
Get Started with Google Local Services ads today!
The Optimize Worldwide team are certified Google Ads experts and who can setup your Google “guarantee” ad campaign correctly. We know exactly what documentation Google requires to verify a business for local service ads approval and are well versed in optimizing campaigns to produce as many phone calls as possible. Call 925-338-7368 or email us on our Digital Advertising page for a recommended monthly campaign budget.
