Nowadays, Google is not just a search engine that you use to find information and entertainment. It’s one of the hottest marketing tools in the industry. Advertisers are quickly discovering that Google is a powerful advertising medium thanks to its ability to provide high returns on ad spending.
Since they only show results that meet their specific criteria and filter out the rest, ads appear more often on relevant pages than any other source. For instance, your ad will be more likely to appear on a page that people are already interested in, dramatically improving your ad’s performance.
Google Guaranteed Ads
There are various types of ads available on Google Ads, and one of the newest available to heating & air companies are the Local Service Ads, also known as Google “Guaranteed” ads. These ads are designed by Google to specifically produce genuine phone calls for HVAC Pros, often with their partner advertisers who want the additional exposure that only comes from the search engine giant.
With these Local Service Ads ads, you need to understand how they work and the many advantages of using them.
How Do Google Guaranteed Ads Work?
Google guaranteed ads for HVAC Pros work in a very similar manner to other paid ads on the Google Ads network. The only difference is that the local service ads show above the regular PPC ads and stand out with a green check mark or badge giving HVAC Pros extra credibility and provides more confidence to potential customers. Local Service Ads are highly focus on PHONE CALLS which is what every heating & air company wants to keep their techs busy.
Benefits of Google Local Service Ads
1. Google Guaranteed ads always appear before other pay-per-click (PPC) advertising. Google Guaranteed Ads is so effective, you typically see results almost instantly. Ads have taken over the screens. If your HVAC company is not one of the first options, your competitors will get the phone calls. Google’s Local Service ads are the very first ads that appear at the top of the screen. This will help ensure that your ads get high priority and increase sales.
2. Getting the unique Google Guaranteed badge helps to boost customer trust in your business. Since Google Guaranteed Ads displays ads at the top of search pages, you’ll be able to win most customers’ confidence. This will help ensure potential customers don’t forget about your company when it’s time to buy new products or services.
3. You can verify that your referrals or clients are converting by listening to a recording of all calls made from your Google Guaranteed Ads. When your ads appear on search pages, you’ll be able to see the number of phone calls generated, listen to the call recordings, and identify the exact service they are interested in.
Google Guaranteed Ads allows you to target potential customers based on their online buying behavior. This goes a long way toward helping you reach out to the demographic most likely to buy from your company.
In a nutshell, Google Guaranteed Ads is a powerful platform that has helped countless HVAC companies GET MORE PHONE CALLS, drive more traffic, boost sales and get the word out about their services. This is an excellent option if you’re looking for a way to increase your online presence and marketing strategy.
There is a verification process involved to run Google Local Service ads. Call the Optimize Team at 925-338-7368 to get a list of requirements or visit https://optimizeworldwide.com/services/google-ads/hvac/ to learn more.