You can say you’re the greatest construction company or real estate agent in your town, but Google really wants to know what other people think about you in order to properly rank you as a trusted source in search results. Link building is the strategy of building that trust and authority with Google by getting other websites to link to you. In this Whiteboard Wednesday, Matt explains how citations, guest blogging, and social media contribute to link building, and how focusing on quality over quantity gets you better results. One link from CNN is worth 10,000 links from low-quality websites.
