DVC Alumni Initiative Surges to 300 Members in Just Weeks
After six previous attempts, Diablo Valley College (DVC) finally found success in building a thriving alumni network—thanks to a strategic collaboration with Optimize Worldwide. Launched in honor of DVC’s 75th anniversary, the seventh initiative exceeded all previous campaigns, quickly surpassing 300 registered alumni within weeks. The result of this combined effort was a revived sense of community, lasting engagement, and a foundation for continued growth.
Key Obstacles:
Despite its rich academic history and large alumni base, DVC had long struggled to maintain consistent alumni engagement. Past outreach efforts lacked the digital infrastructure, clear messaging, and strategic follow-up required to build momentum and retain interest.
With the college’s 75th anniversary approaching, the team saw a unique opportunity to reconnect alumni, celebrate shared history, and create lasting connections.
Optimize Worldwide partnered with DVC to develop and execute a multi-channel alumni engagement strategy. The goal was to create not just a campaign—but a sustainable community.
We helped articulate a clear value proposition for joining the DVC Alumni Association, emphasizing the chance to honor the college’s past while actively shaping its future. Messaging focused on:
Shared pride in the DVC experience
Exclusive member benefits (events, networking, legacy building)
A free, easy-to-join association that welcomes all alumni
Our team crafted a focused, mobile-friendly landing page that served as the central hub for membership sign-ups. It was built to convert, with:
Compelling headlines and calls-to-action
Clear event and benefit highlights
Integrated forms for seamless onboarding
We designed and implemented a series of targeted email campaigns, using segmented lists to re-engage past contacts and reach new alumni. Campaigns featured:
Personalized invites to join
Announcements of milestone events
Success stories and member testimonials
The initiative launched in early April—and within weeks, it achieved a level of engagement that had eluded the college for decades.
This successful launch laid the foundation for future growth, including long-term communications, fundraising, mentorship programs, and volunteer opportunities.
