DVC Alumni Initiative Surges to 300 Members in Just Weeks
After six previous attempts, Diablo Valley College (DVC) finally found success in building a thriving alumni network—thanks to a strategic collaboration with Optimize Worldwide. Launched in honor of DVC’s 75th anniversary, the seventh initiative exceeded all previous campaigns, quickly surpassing 300 registered alumni within weeks. The result of this combined effort was a revived sense of community, lasting engagement, and a foundation for continued growth.
Key Obstacles:
Despite its rich academic history and large alumni base, DVC had long struggled to maintain consistent alumni engagement. Past outreach efforts lacked the digital infrastructure, clear messaging, and strategic follow-up required to build momentum and retain interest.
With the college’s 75th anniversary approaching, the team saw a unique opportunity to reconnect alumni, celebrate shared history, and create lasting connections.
Optimize Worldwide partnered with DVC to develop and execute an alumni engagement strategy that would drastically expand their alumni network. We helped articulate a clear value proposition for joining the DVC Alumni Association, emphasizing the chance to honor the college’s past while actively shaping its future.
The initiative launched in early April—and within weeks, it achieved a level of engagement that had eluded the college for decades.
This successful launch laid the foundation for future growth, including long-term communications, fundraising, mentorship programs, and volunteer opportunities.
