Pillar-Based Content Strategy Drives Page 1 Rankings for 395 Motorsports
395 Motorsports partnered with our team to implement a strategic, SEO-driven content campaign using a pillar-based blog strategy. Our initial focus targeted Sherco motorcycle keywords, aiming to boost visibility, generate organic traffic, and establish authority around high-intent search terms.
In just days after publishing the first round of SEO content, 395 Motorsports achieved multiple first-page rankings on Google, including competitive placements for terms like “Sherco motorcycles”.
- Improve organic search visibility for targeted product categories
- Increase website traffic and user engagement through high-quality content
- Build a scalable SEO content foundation using a pillar model
We researched keywords and developing pillar-based articles to target seasonal and product-intent search queries, specifically for Sherco motorcycles.
Within 24 hours of publishing:
- 395 Motorsports ranked on page 1 of Google for several Sherco-related search terms
- Notable increases in impression share and organic keyword rankings, verified by position tracking screenshots
- Outranked the Sherco motorcycle manufacturer
Our pillar-based SEO strategy is positioning 395 Motorsports as a leading authority in the powersports space. For a high-intent Sherco motorcycle keyword, the brand appears multiple times on page one of Google—including a prominent feature in the “People also ask” section—signaling relevance and authority to both users and search engines.
We’re excited to see how this campaign continues to perform as we expand into new keyword categories and maintain momentum. Early indicators point to strong growth in search visibility.
Learn more about our strategic Pillar SEO Strategy to establish your authority in your industry, enhance keyword rankings, and boost visibility on Google search results— as well as on AI-driven platforms like ChatGPT and Gemini.
