Allied Bennett Group Consolidated Strategy for a Unified Digital Presence
Allied Bennett Group (ABG) is the parent company behind Innovative Liner, ABGBAG, and Gorilla Drum—three respected names in the industrial packaging and containment space. While each division had carved out a niche, their digital presence was outdated and fragmented.
ABG partnered with Optimize Worldwide to bring efficiency and cohesion to their online presence. By consolidating services under one roof and creating a unified brand strategy, we helped them cut costs, strengthen brand identity, and connect with industrial buyers more effectively.
Despite their strong product offerings, Allied Bennett Group faced several major roadblocks:
Each division operated with its own legacy website—many of which were outdated, difficult to update, and poorly optimized for search engines. User experience was inconsistent, and mobile performance lagged.
ABG was paying premium prices for hosting plans and third-party services they didn’t need or use. With multiple vendors managing fragmented tools, they lacked centralized visibility and were spending significantly more than necessary.
From hosting and domains to web design, SEO, and advertising, ABG was juggling multiple vendors—none of whom offered an integrated approach. This created inefficiencies, inconsistencies in messaging, and a lack of accountability.
Buyers were often confused about how Innovative Liner, ABGBAG, and Gorilla Drum related to each other. There was no centralized brand message, and cross-promotional opportunities were being missed.
Optimize Worldwide stepped in as a single-source digital partner to streamline ABG’s digital presence, cut unnecessary costs, and unify its brands under a scalable framework.
We clarified the relationship between the parent company and its divisions, creating a brand structure that:
Positioned Allied Bennett Group as the trusted umbrella organization
Maintained the unique identity of each division
Introduced shared language and consistent value messaging across all platforms
We moved all three websites to our secure, high-performance hosting environment—eliminating overpriced plans, simplifying billing, and improving reliability. With everything under one roof, ABG gained control, speed, and peace of mind.
We redesigned each brand’s website with:
Modern, mobile-first layouts
Clear navigation and user journeys
Optimized content for SEO performance
Unified visuals that reflect professionalism and industry trust
Optimize now provides ABG with a full suite of integrated services:
Website design and hosting
Search engine optimization
Digital advertising
Ongoing support and strategic consultation
This one-stop-shop approach eliminated vendor bloat and allowed for aligned strategies across all three divisions.
The transformation was both strategic and measurable. Allied Bennett Group is now positioned for scalable digital growth with a leaner tech stack and a clearer message to market.
This successful launch laid the foundation for future growth, including long-term communications, fundraising, mentorship programs, and volunteer opportunities.
