Put Your Business at the Top of Google (and Increase Sales)!
Does your business show up on Google? And if it shows up, does it have the right information? Optimize Worldwide is now a Google Partner and Trusted Verifier, which is good news for businesses in our hometown of Redding, California and our clients across the nation. With our new certification, we are able to participate in the “Let’s Put Our Cities on the Map” campaign through Google and help your business take the first step toward showing up on Google. According to Google statistics, getting on the map can increase your conversions and sales by 40%!
What It Means To Be On the Map
When your business has been Google-verified, you will be on Google Maps and a knowledge graph will show on Google search results when someone searches for your business by name. This is called a local business listing. Your knowledge graph will show the following information:
- Your name, address, and phone number (NAP).
- Photos of your business.
- A map with your location.
- Your business hours.
- Links, such as “Call”, “Directions”, “Share”, and “Website”.
- Reviews of your business.
People can dial your digits directly from the phone number on your listing, click on directions for immediate directions to your location, share your business information on social media or via a text (if they’re on a mobile phone), or go directly to your website. They can also see several reviews of your business (which will hopefully all be positive!) All of this information–except the reviews–can be curated by you, the business owner.
You could also get listed in what’s called the “Local 3-Pack”, which means that you will be shown as one of three featured businesses for your search term. For example, Optimize Worldwide shows up as one of three main choices when you search for “web design Redding”.
You will also have a Google+ business page and a linked Youtube account.
How a Google Partner like Optimize Can Help You Get on the Map
Google offers all of this for free via Google My Business, but only 37% of businesses have taken advantage of this–either because they don’t know about it or because it’s too complicated.
We’re simplifying the process now.
As a Google Partner and Trusted Verifier, we can now instantly verify your business and get it listed on Google My Business–a process that normally takes several weeks to several months. This is an important first step to being visible on Google search results and Google Maps.
There are only two entities that can verify your business for Google–a Chamber of Commerce or a Google Partner. Since a Chamber of Commerce may not be up on the latest Google technology, they’re reaching out to Google partners like us for assistance.
Optimize is the only multifaceted marketing company in Redding that is a Google Partner and Trusted Verifier. To get this designation, Optimize has passed exams for Google advertising, Google Analytics, Google My Business, and the Google verifier app; met the 90-day quota for advertising funds spent; and proven that we have achieved the best return on investment (ROI) for our clients.
Attend a Chamber Workshop
The Redding Chamber of Commerce will be holding several workshops throughout the year, at which businesses can get listed online with Optimize Worldwide’s instant verification program. All you need to do is supply us with two of the following documents: business registration certificates, tax letters, or utility bills. The documents must be original and need to show your business name and address, as well as your category or type of business. Note: We cannot verify your business with just your business card.
Watch how a little town called Missoula in Montana brought their community together to support local businesses.
If your business is in the Redding area, check with the Redding Chamber of Commerce to find out about the next workshop. We look forward to seeing you there!