We Aren’t Getting Enough Website Traffic. Let’s Build a New Site
Too often do I hear business owners jump to conclusions when they find that their current website is not generating the traffic that they’d expected. It is a common myth that you need to start over and build a new website to get to the top of the search engines in order to drive traffic to your offerings.
What Happens When You Start Over?
Consider the following when you think about ditching your current domain name and starting over. While it may be true that your current website is not performing well, it has built somewhat of an online presence, at least in the search engine index. You’ve secured a nice domain name, built a decent website and given it a shot. Businesses and websites should grow, expand, and increase quality over time. It’s only natural.
Below is a short list of things that you will lose when you start from scratch:
- Your current index in the search engines
- All links that point to your domain name
- Your Page Rank authority
- Your domain name age
About the Author
Matt Morgan is the founder and CEO of Optimize Worldwide. He enjoys writing and sharing about WordPress and search optimization strategies. Offline Matt likes to ride his KTM on dual sport motorcycle adventures and hang out with his wife Holly and newborn baby girl Haley. Follow Matt on Twitter @MattMorgan105 to read more about what he writes and shares.