These days, 60 percent of those searching for nearby businesses do so by way of the Google Maps app on their smartphones. As Google races to keep up with the ever-changing world of city layouts, roads, and operational companies, businesses must also verify the accuracy of their information on the web.
Business listing management professionals use a series of tools to verify and update your company’s information in order to help customers find you and hire you, for the services you offer.
This is because, historically, the rapid growth of some cities has been led by the establishment of new businesses. To account for these booms in company openings, local residents will often use Google Maps in the same way they use search engines.
Furthermore, several types of sales and services still bring in customers in on-foot, by car, and aboard public transportation. Even on the road, weary travelers roll into unknown towns looking for gas stations, hotels, restaurants, and vehicle services that would not be easily found without the aid of accurate listings in Google Maps.
Accurate and affordable.
The accuracy of a business listing on Google Maps is seen as reliable, first by Google and then by potential customers. The contact information users find on the web are so relied upon that your business can gain recognition among potential customers in your nearby vicinity.
Any discrepancy within the information provided by a Google Map result can prove detrimental to businesses both online and in the real world. Something as small as the use of “Street” instead of “Drive” in an address could lead potential customers away from your company and into the locations of your competitors.
Once your business has proven itself reliable to Google, your company will begin rising in the results of search engines. The closer your business is to the top of these results, the more likely customers are to choose you over the competition listed below you. Aided by the resulting expansion of a company’s sales, business listing management begins paying for itself.
Reviews and results.
A willingness to work with customers, and, therefore, an interest in providing great customer service must be displayed online as much as it is in the community. With our help, even the effects of negative reviews can be mitigated. Timely, well-written responses to bad reviews can actually garner the respect of future readers.
With the right type of replies, business owners can alert potential customers to his or her level of company involvement. Review monitoring services provide business owners with alerts when customers post reviews about their company. Plus, quick responses to positive reviews are taken care of, allowing you more time to focus on your customers. If a negative review is posted online, we will work with you to write a constructive and customer-focused response.
Google Maps and other search engine users rarely scroll past the top five results before making a choice. In addition, the use of Google’s standard search engine is quickly being outpaced by searches that originate on Google Maps.
Google gives businesses with the most consistent and accurate information a boost to the top of search engine results. Simply ensuring the relevancy, accuracy, and consistency of your Google Maps information sends positive signals to users that you run a reliable company.
These details are signs to users that your business engages in a high level of commitment to customer service. In the end, your accurate Google Maps business listing will increase the odds that your products and services are chosen over that of the competition.